Listen to the webinar "Modern Customer Segmentation and Future of Customer Health" with Wayne McCulloch (CCO WalkMe), Jeff Heckler (Director CS by MarketSource), Dickey Singh (CEO, cast.app) and Annette Franz, CEO CX Journey.
Why should we discuss segmentation and Customer Health together? Traditional segmentation vs modern segmentation. No fixed formula? If your platform is not solving problems for your customers, doesn’t matter if they’re high touch, low touch, or tech touch?
What is broken in today's health scores and what should companies focus on in the future? Do good Customer health scores mean they’ll stay, and vice versa? Why isn't there a fixed formula for CH that everyone can use? How is CH calculated? How does AI or ML factor into CH? Can you use them to predict churn, calculate a customer health score, and more? What is the downside of a composite CH score? Should CH itself be used to trigger playbooks or should KPIs and EWS (early warning signs) that make up a CH be used instead?
Listen to the webinar.