Frequently Asked Questions
Q: Why do you price by Customer Accounts and not by seat or team members?
A: Unlike team-centric tools like CRMs and CS platforms, Cast.app caters directly to your customer-end-users on your behalf. Pricing is therefore based on the number of
customer accounts, not on the size of your internal team.
With Cast.app, you can scale to all segments with you existing CSM team, that is without hiring a single headcount.
Q: How many customer end-users are included?
A: We encourage you to engage every user and executive that matters to your business. With Cast.app, you can reach active and inactive users, primary executives, and even non-line-of-business executives with hyper-personalized content. For Startup plans, we typically include
7–10 users per account; Enterprise plans support
unlimited users per account.
Q: What defines a startup for your pricing model?
A: Startups are defined as companies with fewer than
25 employees or less than
$5 million in annual recurring revenue (ARR).
Q: How does custom enterprise pricing work?
A: Our Enterprise pricing is tailored to fit the unique needs of larger organizations. Contact us to discuss your requirements, and we’ll create a plan that aligns with your goals.
Q: What kind of support can we expect with each plan?
A: Startup plans include
email and chat support, while Enterprise plans include
email, CEO phone support, and personalized presentations.
Q: Can we switch plans as our company grows?
A: Absolutely! Our plans are designed to scale with your growth. Contact us to discuss how we can adjust your plan as your needs evolve.
Q: How long does it take to implement Cast.app?
A: We can be up and running in as little as
7 days. Typically, customers require
2–3 weeks, including time for feedback from your customers and integration.
Q: Is it 7 days or 2-3 weeks?
A: If we can get access to data sources, style guides, and schema guidance, we can have a first version in 6-7 days. Typically, customers require
2–3 weeks, to line up resources and permissions, including time for feedback from both your internal stakeholders and your customers.
Q: Can you integrate with my tech stack (CRM, CS platform, data warehouse)?
A: Yes! Cast.app integrates seamlessly with your existing tech stack — including CRMs (like Salesforce, HubSpot), CS platforms (like Gainsight, Totango), support platforms (like Zendesk, ServiceNow), and data warehouses (like Snowflake). We also connect to cloud databases (AWS, Azure, GCP) to ensure the AI has a deep understanding of your business data.
See Integrations.
Q: Can you integrate with my product(s)?
A: Absolutely! Cast.app supports a
universal REST/JSON connector, allowing you to integrate with
any API and
SQL database, including your product or third-party systems. This enables you to bring in key product usage data, feature adoption metrics, and more — making the AI highly relevant and effective for your customers.
Q: What do you mean by 60+ high-performance native connectors and a universal connector?A: Cast.app supports
over 60 native connectors, which are pre-built integrations designed to connect quickly and efficiently with popular platforms like Salesforce, HubSpot, Gainsight, Zendesk, Snowflake, and many others. These native connectors ensure
fast, reliable data sync and
optimized performance for each system.
In addition to these, we also offer a
universal REST/JSON connector that allows you to connect with
any API, including custom-built solutions and third-party systems. This means you’re never limited — you can bring in all the data that matters most to your business.
Q: Is Cast.app SOC 2 Type II compliant?
A: Yes! We maintain
SOC 2 Type II compliance to meet the security and compliance requirements of larger organizations. For more details, see our
Security Documents.
Q: Where can I find detailed security documentation?A: You can find our security documentation—including SOC 2 reports, penetration testing summaries, and compliance details—at our
Security Documents Hub.
Q: How does Cast.app ensure its AI truly understands my industry and customer challenges?
A: Cast.app AI Agents are pre-trained on
1.9+ million minutes of real-world conversations between CSMs and customers (via platforms like Zoom, Chorus, and Gong). This pre-training gives the AI deep knowledge of real CS scenarios—like revenue churn, executive no-shows, and effective presentations—so it’s ready to tackle real business challenges from day one.
Your proprietary data is never used to train or fine-tune LLMs, keeping your data private and secure.
Read more here.
Q: How does Cast.app customize its AI to understand my business?
A: Cast.app trains its AI Agents on
your specific tech stack in minutes, connecting seamlessly to your CRM (Salesforce, HubSpot), CS platforms (Gainsight, Totango), support platforms (Zendesk, ServiceNow), data warehouses (Snowflake), cloud databases (AWS, Azure, GCP), and your product data. This ensures the AI is deeply product-aware and able to engage your customers in a way that feels authentic and on brand.
Q: Is the content Cast.app generates on brand and personalized for every customer?
A: Yes!
Cast.app’s post-training ensures the content is always
on brand, using your unique brand voice, tone, and messaging. It tailors messages to every persona at every account — including executives, users, and decision-makers — and adapts dynamically by product, segment, geography, purchase history, intent, and purchase propensity. It even uses
physiological techniques to boost engagement and drive conversions. Cast.app content feels
authored, not automated, and your data is never shared with LLMs — your customer information stays safe and isolated.
Q: How does Cast.app handle privacy and data sharing with AI models?
A: Cast.app takes your privacy seriously. We
do not share your customer data with LLMs for training or fine-tuning purposes. All AI features operate in a
secure, isolated environment with strict data boundaries. For details, see
LLM Data Masking Does Not Work.
Q: Do you offer month-to-month contracts?
A: At this time, we only offer
annual contracts. This approach allows us to build strong partnerships with our customers and provide ongoing value throughout the year. If you’d like to discuss the details or have questions about annual commitments, please reach out — we’re here to help!
Q: Are discounts available for multi-year contracts?
A: Yes, we’re happy to discuss
multi-year agreements and
volume-based pricing to meet your unique needs. Multi-year contracts often come with additional benefits and cost efficiencies. Let’s talk about what’s best for your business!
Q: Do you offer pilots?
A: Absolutely! We offer
paid pilots on a case-by-case basis to help you validate the value of Cast.app within your specific use case. Please contact us to discuss how a pilot can fit into your implementation plans.
Q: Do you charge for implementation?
A: No, we currently include
implementation at no additional charge in our
annual pricing. This approach helps you get up and running quickly and encourages you to adapt your messaging as needed — without worrying about extra costs. Thanks to our
generative presentations, you can make substantial changes in hours or days rather than the quarters it might take with your own engineering teams.
Please note: while implementation is currently included, this policy may evolve in the future to ensure sustainability as we continue to grow. 
