Why Single Sign-On (SSO) Is Essential When CX Runs on Autopilot
Announcing Enterprise SSO for Cast.app: Strong Controls for the Few People You Authorize

By Hardik Sondagar, Cast.app

We’re excited to announce Enterprise Single Sign-On (SSO) for Cast.app, built specifically for larger customers and security-conscious organizations.

At Cast.app, the goal is to put customer engagement on autopilot. Once configured, Cast’s AI autopilots work directly with your data and customers—without needing CSMs or other internal users to log in day-to-day.

In practice, there are only two main reasons anyone needs to log in to Cast:

  1. Administrators – for initial configuration and ongoing workflow or security-related changes.
  2. Operators and leaders – to review analytics and performance (even though those same analytics are already used automatically by the autopilot itself).

Your CSMs don’t log in to push business reviews, C-level exec updates, expansion recommendations, or benchmarking-driven adoption—Cast does that automatically. Your ops lead logs in only to initially set up the workflows, contacts, and delivery, and to review both campaign and rollup analytics.

Because a small number of people have powerful access, that access needs strong, centralized, and auditable controls. That’s where Enterprise SSO comes in.

Cast takes security seriously. If you’re evaluating us for large-scale or sensitive deployments, we encourage you to review how we handle topics like why LLM data masking does not work

and 24 essential security concerns of LLMs and how we address them. We also publish documents such as our WCAG 2.2 Level AA legal compliance statement in our security documentation.

A Neccisity for Enterprise Security

This update is a significant step forward for organizations that require robust governance over their tech stack—especially enterprises that need clear answers to “who can access what, and under which policies?”

Previously, managing access to Cast meant managing individual user accounts within our platform. Now, your IT and security teams can configure, monitor, and govern access to Cast through the Identity Provider (IdP — your central login and identity system, such as Okta, Microsoft Entra ID / Azure AD, or Google Workspace) that you already trust and use every day.

By integrating Cast.app into your central identity management system, you’re not just making logging in easier; you’re reducing your attack surface, closing security gaps, and improving compliance across your organization.

Why Enterprise SSO Matters

We’ve built our SSO implementation on the industry-standard SAML 2.0 protocol, ensuring seamless compatibility with major providers like Microsoft Entra ID (Azure AD), Okta, and Google Workspace.

Here’s how this update benefits your organization—especially at larger scale.

1. Stronger, Centralized Security

Leverage your existing security infrastructure instead of managing yet another siloed login.

  • Cast access is automatically protected by your organization’s current security policies, including Multi-Factor Authentication (MFA), device posture checks, conditional access, and more.
  • Your security and IT teams can grant, update, and revoke access from a single, central place, using the same workflows they already rely on for other enterprise apps.

For large organizations with many admins, analysts, and operators, this centralized control is critical for both security posture and auditability.

2. Simplified Login (Less Friction)

Your team doesn’t need another password to remember.

  • With SSO, users who do need access (admins, operators, analysts) can log into Cast using the same corporate credentials they use everywhere else.
  • This means fewer password reset tickets for IT and a smoother experience for your team.

Even though Cast’s autopilots don’t need daily logins to function, the people who configure and oversee them get a simple, familiar access pattern.

3. Better Compliance and Governance

For many enterprises, strict vendor access control is not optional—it’s a compliance requirement.

  • SSO gives you clear, enforceable controls around who can access Cast, and under what conditions.
  • It supports your internal efforts to align with frameworks such as SOC 2 and SOC 3, and with accessibility commitments like WCAG 2.2 AA, by ensuring centralized identity, strong authentication, and timely deprovisioning as part of your broader control environment.

This is especially important in environments with rigorous security reviews, vendor governance programs, or regulated data.

4. SSO Enforcement

You now have the option to enforce SSO across your entire organization.

  • This ensures that no one can bypass your secure login procedures with a standalone username and password.
  • All admin and analytics access to Cast flows through your IdP, under your policies.

For larger deployments, this enforcement is often a checkbox in security and procurement reviews.

Get Started in Minutes

We’re committed to making Cast not just powerful for customer engagement, but also easy to manage in complex enterprise environments.

We know IT and security teams are busy, so we’ve designed the setup process to be straightforward and well-documented:

  • In most organizations, the technical setup takes about 15–20 minutes, assuming you have admin access to both Cast Designer and your Identity Provider.
  • Once configured, role and access changes stay in sync with your existing identity lifecycle and offboarding processes.

In practice, setup looks like this: your IdP admin creates a new SAML application (Okta, Microsoft Entra ID / Azure AD, Google Workspace, or another SAML IdP), pastes in the Cast ACS and Entity ID URLs from Cast Designer, and downloads the IdP metadata file. That metadata is then uploaded into Cast’s SSO settings, and you assign the appropriate users or groups in your IdP, invite them in Cast Designer, and perform a quick test login. Most teams complete this in a single working session between IT/security and the Cast admin.

If your organization is ready to enable Enterprise SSO for Cast.app, we’ve prepared comprehensive, step-by-step instructions for major providers.

👉 Read the SSO Setup Guide

As always, if you have any questions during the setup process or want to discuss how SSO fits into your current plan or security requirements, please reach out to us at support@cast.app. We’re here to help.

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